Lunchtime Talk: “MaaS Appeal: An Overview of the UK’s First Mobility as a Service (MaaS) Trial”

Event date: 24/04/2018 12:30 pm

Dublin City Council
Wood Quay Venue, Civic Offices Dublin 8 Ireland

Tickets: €0.00 - €50.00

On Tuesday 24th April, a lunchtime talk arranged by Intelligent Transportation Systems (ITS) Ireland will take place in the Wood Quay Venue, Civic Offices, Dublin 8.

Mobility as as Service (MaaS) is being piloted in the UK’s second largest metropolitan area. A fully operational MaaS offering has been initiated in the West Midlands region of the UK, covering seven local authorities and a population of 2.8 million people. The service is being provided through an MOU between Transport for West Midlands (TfWM), Finnish company MaaS Global and several local transport operators. The pilot includes rail, buses, trams, taxis, bike and car hire with payments and ticket purchase facilitated by the Whim West Mid app(Link here).

The presentation will be delivered by Chris Lane, Head of Transport Innovation at Transport for West Midlands (TfWM). Having worked in Public Transport for most of his career,  Chris has had the opportunity to deliver significant changes to public transport.  In his role at Transport for West Midlands he delivers change through, people, processes and technology, in particular, the application of modern technology and working practices to deliver new and innovative services to passengers. His background encompasses delivering significant Business Improvement programmes, implementing innovative ITS and ICT systems, modernising and managing a large data collection team and playing a major role in the successful delivery of TfWM’s Smartcard and Passenger Information schemes.  He currently leads the Mobility as a Service Initiative.

 Chris’ talk will cover the following topics:

  • Why does the West Midlands need MaaS?
  • The commercial delivery approach
  • What progress has been made
  • What challenges have been faced
  • Open Eco-system
  • Looking to the Future

A light lunch and refreshments will be served from 12.30pm. There are a limited number of places so please register early to avoid disappointment. In order to register for this event, please contact Barry McCann at or register on the ITS Ireland website.


  • Chris Lane, Head of Transport Innovation, Transport for West Midlands (TfWM), UK

Date:  Tuesday 24th April 2018

Time: 12.30pm

Location: Wood Quay Venue, Civic Offices, Dublin 8.

For more information:

Event contact: Barry McCann


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